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Each social network in your company next Kotler and Marketing Related Posts CommunicationPress releases What is company news Lara Berenguer Lara Berenguer December Press releases Cambodia Telemarketing Data How to write a press release for the lauMarketing Marketing focused on values Kotler and Marketing By Magui DoglianiFebruary comment Share on FacebookTweet about this on TwitterShare on LinkedIn Surely you have ever heard of marketing or in other words value focused marketing But what is it exactly How does this trend influence our organization Is it important to take it into account Value Centered Marketing .
Marketing could be defined as a type of business strategy that focuses more on values and ethics as a means to reach a more demanding committed and profound audience Its objective is to give a purpose to what we sell and to have a commitment to society This new concept is the evolution of traditional marketing that sees how the thinking of the markets and above all of consumers has changed Marketing focused on values according to Phillip Kotler the greatest exponent in this discipline Kotler is recognized worldwide as the .